Modern age is a web-dependent
age. We have uploaded our civilization to the invisible yet powerful world of
internet. The global community has moved closer with the advent of this amazing
technology and its advancement. Physical distance is no longer an issue. In
this age thus having a business website is thus almost mandatory. If
you want to spread the word of your business and you want to display your products
to millions every day, having a business website is an excellent solution. The
following reasons can be cited of why a business should have a website:
1.
Larger exposure of your
business: Your business however small it might be will attract a greater number
of clients. They are people who may be situated at a larger distance from your
office or shop. They will know who you are and what you sell. They might have a
potential to become one of your leads.
2.
Customer convenience: A large
percentage of customers today wish to see and compare products online before
choosing one. It saves time and energy to visit each of the business
physically. If the business is not only available online, it will miss this
competition. In this digital era, this is a substantial loss.
3.
Basic CRM tool: A business
website is a basic CRM or Customer Relationship Management tool. It is
completely and conveniently web-based today. It is easier to satisfy customers
who can post comments and reviews on the website itself. It works 24 x 7. Internet marketing is the most
inexpensive, consistent and self-sustaining form of marketing.
4.
A good medium of advertising:
A weekly update of the products on the website is all that you require making
advertisement on this panel.
How internet
marketing helps generating leads for your business?
Internet marketing is basically marketing done online. E-commerce development, email
marketing, web marketing are some processes associated with internet marketing.
Leads are potential customers or visitors to your website who if followed with
the right sales pitch can transform into customers. There are certain techniques
by which internet marketing can help to generate leads. Some of them are
illustrated below:
1. SEO
or Search Engine Optimization: This is a practice which ensures that your
website would come in the top of the list when run an online search via search
engines like Google, Bing, Yahoo and others. Customers usually follow the old
rule of ‘first come first serve’ in choosing a website to visit among the
several websites that the SEO suggests. SEO strategy deals with keywords and
target phrase which should best describe your company and should be in your
website. E Yug web solutions,
Guragon based company provides SEO services which includes Search Engine
Submission, Content writing, Directory submission, Article Submission, Link
Building and SMO. If required it provides SEO experts to the companies.
2. Landing
Pages: Landing pages are those pages which you reach when you visit a certain
website, frequently as the result of your search. It is sometimes the Home page
itself. It should be descriptive yet informative. It should be designed in such
a way that you secure the attention of the target customers instantly. It
should contain positive reviews of customers and other testimonials. It may
also contain price tags and discounts. Website
designing is an important facet in this aspect which should be done
following marketing strategy rules. EYugweb solutions
3. Social
Media: Social websites like Facebook, Twitter has emerged to be a
self-sustaining mode of advertisements for business owners. You can advertise
your newly launched product or event and issue a discussion thread. Customers
and potential leads may join the discussion. It is for the sales and marketing
executive of the company to detect those leads and make suitable follow ups.
This is also a good method of Customer Relationship Management.
4. Online
advertisements: Giving advertisements online is a sure shot way of driving
internet traffic to your website. Keywords are the most important part of a
successful online ad campaign. Specific keywords will attract only those
visitors who are willing to be customers. General keywords or too common
keywords usually do not help much in lead generation.
5. Blogging:
Writing a separate blog helps especially when your website is not doing well in
SEO. You can provide Google and other search engines with a fresh new piece
that is related to your business. Concentrate on FAQs or questions and answers
which are commonly related to your business. Thus with a blog you can open
another front to your customers as well as to Google. EYug web solutions have also an excellent team of employees who do
Blog hosting and WordPress development. Their support center number is +91-124-4388404.
You can ring them at any hour of the
day.
5.
